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client Affluent Consumers Luxury is not a product or service. It is an unforgettable treasured experience triggered by a lust for the best life has to offer. As stewards of some of the world's most prestigious brands, no one understand this more than we do.
client LCBO By drawing visual comparisons between red wines and other sensory experiences, our vibrant campaign helped to make novice wine drinkers more comfortable, while at the same time encouraging more seasoned customers to explore further.
category Jack Astor's Website Print
client BMW Financial Services As the entity that oversees the leasing and financing as well as the many other protection and insurance products for BMW, this group could be seen as conservative. The actual truth couldn't be further from this lazy stereotype. In fact, some of our most interesting and engaging creative has come from this bold business group.
client CMA Awards 2009 The Canadian Marketing Association Awards (or CMAs) is one of the only award shows that rewards breakthrough creative as well as results. Our campaign celebrates this enlightened view with the straightforward notion, "Agencies. Clients. Win-win."
client CBCF For the last three years, we have been working with the Canadian Breast Cancer Foundation and the CIBC to increase both awareness of and attendance at their Run for the Cure. In that time, our efforts have helped the CBCF set fundraising records in 2007 and 2008.
client Mike As the industry leaders in Push To Talk,® Mike (a division of TELUS Mobility) wanted to launch Motorola's latest durable handset, the BRUTE I680. To generate interest and awareness, we tapped into the human need to vent and created the Tough Day Contest.
client BMW Parts To convince independent garages to use original parts when servicing BMWs, we developed a print campaign that features the iconic "grill" built out of either BMW parts or mechanic tools. This concept demonstrates that BMWs require both the exceptional skill of the mechanic and original parts, to be a true BMW.
client BLG Strategic Planning As Canada's largest full-service law firm BLG had an interesting, albeit vast, story to tell.Through workshops with practice groups, one-on-one interviews with both lawyers and clients, our Strategy Team identified the attributes that are key to past and future success.
client TELUS To drive TELUS' B2B growth "TELUS talks business" was developed and brought to life in print and online in a completely redesigned website loaded with the latest social media tools. Customers and prospects gather in the space for exclusive advice, to share thoughts, and have meaningful conversations on all things business.
person Featured Employee  
client Culture We celebrate holidays and great work. Somehow food and competition is always involved. If work is truly inescapable, we believe that it should be with people who connect beyond Powerpoint and status meetings.
person Featured Employee  
category Client Profile Print